Nashville, Tennessee
Highland on Briley
$2,800 credit$125 / day
Executive review · August 2026
Search credit deployment
Two rebuilt campaigns, paced through August with local leasing-hour schedules and prior search-term data shaping every ad group.
Credits available$3,800Across two properties
Planned use$3,718$82 combined guardrail
Serving window22 weekdaysJul 31 through Aug 31
Campaign statusLiveFuture start date set
Credit strategy
Use the credit without letting the calendar drive bad traffic.
The daily budgets are high enough to meet historical demand, with a small portfolio buffer and weekly pacing checks protecting against Google's day-to-day spend variation.
Live, starts Friday
Clearwater, Florida
The Oasis
$1,000 credit$44 / day
Portfolio guardrails
Friday launchBoth campaigns auto-start July 31 in their account time zones.
Leasing hours onlyMonday through Friday, 9 AM–5 PM local to each property.
Search onlyNo Performance Max, Display, Search Partners or AI-led bidding.
Housing-safe reach8-mile privacy-safe radius; no ZIP or demographic targeting.
FlightJul 31 – Aug 31
HoursMon–Fri, 9 AM–5 PM Central Time
Reach8-mile radius, presence only
NetworkGoogle Search only
BiddingManual CPC, enhanced CPC off
Google Ads promotionCredit active
- Granted
- $2,800
- Planned use
- $2,750
- Expiration
- September 9, 2026
Verified in the account on July 30. Daily pacing retains a $50 closing margin.
Credit available$2,800
Average daily budget$125
Planned credit use$2,750
Safety margin$50
What the prior flight told us
Spend$1,654.01Previous campaign
Clicks3657.66% CTR
Impressions4,763Search delivery
Avg. CPC$4.53Manual bidding
Budget lost IS47.88%Room to scale
- Brand searches produced a 27.22% click-through rate at $1.78 average CPC.
- The 3-bedroom phrase theme reached 15.22% CTR in the prior flight.
- Generic Nashville demand was budget constrained, with 47.88% impression share lost to budget.
New campaign architecture
| Ad group | Manual bid | Keywords | Search focus |
|---|---|---|---|
| Brand | $2.25 | 6 | Highland on Briley exact and phrase demand |
| Nashville & Donelson | $5.25 | 13 | Nashville, Donelson, BNA, Elm Hill Pike and I-40 |
| Bedrooms & Availability | $5.00 | 9 | 1, 2 and 3 bedroom floor-plan searches |
4 sitelinks6 callouts1 amenities snippet74 campaign negatives
Sponsored
www.hobtn.com
Highland on Briley | Apartments Near BNA | 1, 2 & 3 Bedroom Apts
Discover spacious Nashville apartments near BNA, I-40 and the Donelson area.
Explore 1, 2 and 3 bedroom floor plans and check current availability online.
Traffic tightened
- Zero-volume amenities ad group
- Loft, studio, townhome, condo and high-rise intent
- Wrong submarkets including Bellevue, Brentwood, Hermitage and Germantown
- Top competitor-property searches observed in the prior term report
FlightJul 31 – Aug 31
HoursMon–Fri, 9 AM–5 PM Eastern Time
Reach8-mile radius, presence only
NetworkGoogle Search only
BiddingManual CPC, enhanced CPC off
Google Ads promotionCredit active
- Granted
- $1,000
- Planned use
- $968
- Expiration
- September 8, 2026
Verified in the account on July 30. Daily pacing retains a $32 closing margin.
Credit available$1,000
Average daily budget$44
Planned credit use$968
Safety margin$32
What the prior flight told us
Spend$646.41Previous campaign
Clicks1588.84% CTR
Impressions1,788Search delivery
Avg. CPC$4.09Manual bidding
Budget lost IS54.53%Room to scale
- The prior flight reached an 8.84% CTR with a $4.09 average CPC.
- Exact 1-bedroom Clearwater traffic reached 31.25% CTR.
- The campaign lost 54.53% impression share to budget, supporting a controlled scale-up.
New campaign architecture
| Ad group | Manual bid | Keywords | Search focus |
|---|---|---|---|
| Brand | $2.00 | 7 | The Oasis and Clearwater brand variations |
| Clearwater & Largo | $4.50 | 12 | Clearwater, Largo, beach and downtown demand |
| Floor Plans & Availability | $4.50 | 12 | Studio through 3-bedroom searches |
4 sitelinks6 callouts1 amenities snippet75 campaign negatives
Sponsored
www.oasiscfl.com
The Oasis Apartments | Clearwater Apartments | Studio to 3 Bedroom Homes
Explore Clearwater apartments near Largo, downtown and Clearwater Beach.
Compare studio, 1, 2 and 3 bedroom floor plans and current availability.
Traffic tightened
- Zero-volume amenities ad group
- Senior, 55+ and assisted-living intent
- Feather Sound searches outside the focused submarket
- Top competing Clearwater and Largo properties from the prior term report
Operating rhythm
August pacing checkpoints
JUL 31Launch
Confirm eligibility and first impressions after the Friday start.
AUG 7Search-term review
Add only evidence-based negatives and protect brand delivery.
AUG 17Midpoint pacing
Compare credit used against the 55% portfolio pacing target.
AUG 26Final adjustment
Trim or lift budgets to finish close to the planned credit use.
AUG 31Automatic stop
Campaign end dates prevent the flight from rolling into September.